We had the absolute pleasure to interview the Norwegian singer/songwriter Kyrre Bjørdal Sæther. His latest single ‘All This Time’ is being released on 20th April 2018.
Good Morning Kyrre, please tell our readers about yourself?
I am a Norwegian singer/songwriter located on the West Coast city of Molde. I have been singing and writing music since my early teens and play a number of instruments. My voice is my main instrument and was part of what I specialized in when studying at prestigious Liverpool Institute for Performing Arts (also referred to as The Paul McCartney FAME-school). I am both passionate and ambitious about my creative work, and especially when releasing music under my own name. I have also written music for another artist, a few years back.
I am the father of two and took a long break from the recording industry to spend time with them. As they are growing I have returned more actively to the industry and made my “comeback” in 2016, with several singles released in the time to follow.
What would you say is your preferred songwriting process?
I am a sucker for fabulous, catchy melodies. My music colleagues say I have a knack for churning out hit songs. My process varies from song to song, but I mostly compose the melody or the music first. The lyrics or the lyrical theme normally comes second. It all depends on whether the song has a particularly heartfelt message, or if it is a song where the music is the main “messenger” of the song.
What is the best gig you have ever played?
I have done so many throughout the years, but not that many as a solo artist. At the end of the day, it’s not normally about how big an audience you play for, but how well you can engage with them. I am hoping to do more live shows as I release more music, in the near future.
Tell us about your latest release?
This latest release is a song I conceived rather quickly, but I still worked on it for almost 9 months. It is a catchy pop-melody with “Summer vibes”, which some might say has become my signature sound, as of late. But the lyrics is a rather nostalgic look at many people’s lacking ability to appreciate what we’ve got. Especially after the arrival of the Internet and social media, we are constantly comparing ourselves with others and are very self-aware, which fuels our constant battle to achieve perfection, in all aspects of our lives. «All This Time» plays with this idea and I’ve portrayed it in story-form. There are so many situations where we actually should just be happy with what we’ve got, rather than reaching for more, or better things. In «All This Time» it is about a person not knowing that what he’s got and who he’s with, is actually really, really great.
What message do you think your music conveys to your fans?
This varies from song to song. These things depend on a lot of factors. Both the mood of the music or the melody, but also my own mood, plays an important part in this. Since I mainly release songs in the broad understanding of the pop genre, I am sometimes very poppy, leaning towards electronic productions, while other times I have a flavour of rock or more of a singer/songwriter/acoustic style. I’d like to think my songs convey a message of empowerment and positivity, just in a variety of forms.
Who are your musical influences?
I have always been a huge fan of a wide variety of artist. Michael Jackson was one of my first big influences, and I think I completely wore out my copy of his «Bad» album. But The Beatles powerful and eclectic catalogue has also had a huge impact on my songwriting and the way I record music. In more recent years I absolutely love Ed Sheeran, Taylor Swift, Robbie Williams and Justin Timberlake. Yes, and Daft Punk and The Weeknd are also fabulous. there’s just so much good stuff coming out all the time, isn’t there?
Who are your non-musical influences?
Well, many people inspire me, generally. I guess the people whom I respect and admire the most, are the ones who follow their dreams and don’t compromise their ambition. People who achieve their goals through hard work. Author Stephen King once said: “Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” I happen to be in possession of a great talent, but what will make or break me, is the ability to maintain a hard-working artist within the industry.
What do you think are the biggest obstacles for bands/artists today?
In some respects, it has become a lot easier to get “out there” with your music, but this has also lead to a rather crowded market and a revenue model that is not great for artists who are not already well-established. So making the leap from being a productive songwriter and artist to making money from it, is a real challenge for most. I still believe that by continuing to release music of high quality, and that your fans want to listen to, you will grow your fan base, and reach your goal of success.
What advice would you give to other bands/artists starting out?
Believe in your ability to reach your goals. Start small and as your skills evolve, so will your ability to reach new audiences. Stay on top of the changes in the industry, but don’t compromise your own artistic integrity. There’s always an audience for exactly what it is that you do – you just need to find them. Practice your skill, cause it will keep your abilities and talent fresh and ready to “fight” for your place in the industry.
Hopes for next 2 years?
My ambition is to always find ways of creating great, new music, but also finding ways to reach both a wider and larger audience. It would be really great to break some of the magic barriers when my music kind of finds its own feet and goes viral, of course, but it is always an aim to keep creating the best music I possibly can. It would also be really great to find some interesting collaborators, both to co-write with and to co-produce my next releases with.
To find out more about Kyrre Bjørdal Sæther please visit:
interviewed by FV reviews and interviews April 2018