When marketing your music, one element can be the make or break factor to getting people to pay attention.
They are super important for your music marketing materials and can increase your sales conversion rates by 10x.
So what exactly is a testimonial?
Testimonials are written statements that praise or endorse a brand, product, or service.
It is one of the essential tools a brand can use to show possible fans how worthwhile their music is.
Also, they can be either written or filmed.
And they are VITAL to your music release campaign.
Why? Because testimonials help to build trust, credibility and enhance your reputation all at once.
Think about it: if you are looking for a window cleaner, would you pick an unknown one from the paper? Or would you be more swayed to go with someone else’s recommendation?
That’s what a testimonial is, someone who has previously heard your work and recommends it to someone else as worth investing their time in.
Also, a testimonial is a form of free promotion for you. They increase sales conversions and allow people to view your music from the perspective of people like them, which installs trust in new potential fans.
Where to get testimonials?
There are many ways to gather testimonials about your music. These include…
From previously written reviews – Have you had press in the past? Scroll through previous reviews or social media blogs and see what people say about you!
Mailing list: Email your mailing list and ask them to reply with how a specific track, EP, or album impacts them.
Social Media: Put a post out to your social media fans, asking them to comment their thoughts on your releases.
Gigs: Did someone come and compliment you after a gig? Ask them if you can use their kind words as a testimonial!
Where should you put testimonials?
Once you have several positive, genuine testimonials, you should put them in many places in your digital marketing campaign. These include;
- Press Release
- Social Media
- Physical posters
- Bandcamp page
According to BigCommerce, “72% of consumers say positive reviews and testimonials make them trust a business more, and 88% of consumers trust online reviews as much as personal recommendations.”
5 Top Tips For Music Testimonials
Use visual content – A screenshot or a photo of the actual testimonial will work much better than simply typing so and so said this about me. Visual proof is truthful, professional and much more likely to make an impact.
Focus on a tangible impact – Choose testimonials from your work that aren’t vague. For example, choose a testimonial specific to a previous music release or live performance showcasing your work.
Trustworthy – Be genuine. Never make up testimonials; it’s not worth it. Instead, use honest and transparent ones that promote your music and represent your sound well.
Keep them short: No one wants to read an essay. So keep testimonials short, 1-2 sentences, and allows the plus points to shine!
Grammar – Make sure the grammar is correct and there are no spelling mistakes – Testimonials should look as professional as the rest of your brand.
FVMusicBlog March 2023